Six suggestions for new application software

Dror Eyal gives six suggestions on how to build your competence in the fierce software market:

- SINGLE IDEA: "The best way to succeed in the marketplace is to create software that fulfills a specific need. This may seem like and obvious point at first, but if you cannot explain to the end user what the software does in a single sentence it is probably too complex. Your first task is to ask yourself, 'What does my product do?'"

- COLLABORATE: "create small discrete software that can collaborate seamlessly with the technology that the end users are currently using."

- DISAPPEAR: "Decrease the interruption of the user experience by reducing the user interface to the point where only the essence is showing."

- SIMPLIFY: "Do I have to go through a course to work with your technology? If so, you are already out of the market."

- RELEASE: "Start creating and releasing your software now. Think prototypes, iterative releases and user base. Don't spend your time on writing business plans, designing a webiste and choosing logos."

- COMPLY: "Find the relevant international standard in your marketplace and comply. This will enforce good architecture and keep your product on track when your customers will want it to integrate with their legacy software."

The advice are more valuable for those small companies who make the application software especially based on web technoloy. It's worthwhile reading.